Per MSNBC.com:
"CBS on Thursday unveiled an agreement with YouTube, the online video site, to form a special web channel featuring clips and highlights from the annual "March Madness" college basketball tournament."
"Quincy Smith, president of CBS Interactive, said basketball fans would be posting tournament footage on YouTube in any case, and that the agreement reflected the media group's strategy to reach out to them rather than trying to discourage them."
A media company getting the fact that it can use the internet's most popular video sharing portal to increase it's market reach and consumer experience and even generate revenue? I think hell may have just frozen over.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment